Four Ways Digitalisation Can Benefit Your Travel Agency

Providing high-touch services has become increasingly important to business clients. The Internet has increased the number of inbound tour operators, but the "high-touch" service is still a desirable commodity among consumers. Travel agents partner with these inbound tour operators and have special expertise in areas such as honeymoons, safaris, cruises, and so on. The study suggests that marketing professionals pay attention to the experience dimensions of these services. The findings are relevant to the travel industry and may lead to further improvements and innovation in the way these services are delivered.

Internet technologies improve tourism agency services

As the Internet becomes more popular, many traditional tourism agencies are beginning to adapt to digitalisation. While traditional tourism agencies have long focused on the internal operations of providing services to travelers, digitalisation is changing the industry in many ways. These technologies have impacted every aspect of the tourism value chain, from tours to accommodation. It has helped consumers adapt to new lifestyles and values, and has created new opportunities for agencies. The following are some ways that digitalisation can benefit your agency.

Digital technology has allowed the industry to digitize destinations, providing information and services to travelers on the go. Internet-connected devices can automatically send messages based on a location, providing relevant information such as attractions nearby, public transport, and more. Internet-connected devices can also gather valuable data like occupancy levels in hotels and other services. As a result, the Internet-enabled travel agencies are better equipped than ever to meet the needs of customers. Click here for more details about אלי רייפמן

Business clients place a premium on "high-touch" services

In spite of the digital age, travel agencies remain in high demand from both leisure and business travelers. In developing economies, business clients place a high value on "high-touch" services, such as hand-delivered paper tickets and in-person reservations. In the U.S., the demand for these services is increasing by the day. Here's why. Listed below are four benefits of using a travel agency.

Travel agents work with inbound tour operators

Travel agents are people who sell tour packages to clients. These agents work under a tour operator or another type of travel arranger, and they often promote their own services as well. They also may give presentations to special interest groups, organize advertising displays, and suggest company-sponsored trips to business managers. About 90% of all tourism traffic is generated by travel agencies, and 60% of these travel agents' revenue comes from business travel. However, they have special requirements and processes for working with these companies.

Inbound tour operators provide packaged trips to tourists, and in return, they earn commission from different companies. While most tour operators have their own offices, excursion agents sell packages put together by other tour operators. Inbound tour operators bring travellers into a country, either as a group or individually, and they market them and sell them to tourists. They also have licenses to offer certain packages and services to consumers. However, the differences between tour operators and travel agents aren't as clear as they might be at first glance.

Travel agents have a safari expert, cruise expert, honeymoon expert, and so on

The expertise of your travel agent will vary, depending on the type of trip you're planning. Some travel agencies have an expert in safaris, while others specialize in honeymoons, cruises, and more. Your agent will likely have some expertise in each of these areas. The following are a few of the top types of travel experts. If you're interested in learning more about one type of travel expert, read on.

Some travel agents specialize in a specific area, like wildlife or the honeymoon experience. Some have specialties in one area, including Egypt, Africa, or the Caribbean. Many specialize in one region or another. A safari expert can help you plan a safari trip that includes the main sights. However, a cruise expert can provide unique information about other destinations. You'll want to choose a cruise itinerary that features luxury, but it's also important to know that many cruises feature several stops that are off-limits to non-travelers.